Recycle, race, respect, rejoice, relax, reject…
The list of “r-words” could go on forever, but in the eyes of any person associated with Special Olympics, there is one “r-word” that is not quite like the rest. This R-word alone has the power to take someone from happy to sad in a matter of seconds, the power to hurt, discriminate and stereotype. This R-word has the power to change lives.
This R-word is the word “retard/retarded.”
To a lot of people, March 7, 2012 felt like a normal Wednesday, but anyone in the Special Olympics family knows it was so much more than just a normal day. It was a day to promote acceptance, inclusion and respect for individuals with intellectual disabilities and spread awareness about everything our Special Olympics athletes can achieve in this world.
It was the Spread the Word to End the Word day!
The “Spread the Word to End the Word” campaign was started in 2009 by two youth, and is now celebrated across the world. Starting as a campaign to eliminate the use of the R-word, the campaign has grown into so much more, and is changing the lives of individuals with intellectual disabilities.
I have hosted and observed campaigns for the last three years. Over those three years, the campaign and the responses towards our efforts have changed so much!
The first year the campaign was done, it is safe to say that there was a lot of resistance. Many people argued that it was their “freedom of speech” to use any word that they wanted, and that they weren’t directing it at those with disabilities. The second year gained more attention and positive responses, but this year was the most amazing year yet! This year, we made a huge leap towards social acceptance for all. Although I only got to attend two R-word campaigns this year, the Spread the Word to End the Word campaign was everywhere!
When I logged onto my Facebook on Wednesday, the amount of videos, blogs, stories, and posts about the campaign was amazing! I was receiving blast emails and texts all day, but things people were saying about the campaign wasn’t what was had been said in the past; they were no longer the normal “do not use the r-word,” but rather “individuals with intellectual disabilities are just like you and me. They deserve the same respect that everyone else does, so please think before you speak.”
When we ask people to sign the pledge to stop using the R-word, we aren’t simply asking people to not use a word, we are asking people to change their mind-sets. We are asking them to accept differences, embrace those with disabilities, and unite in a world of social acceptance.
This year, the real meaning behind the campaign was finally understood. With over 286,000 pledges so far, this campaign has come a long way, but still has a long way to go. The road to respect might not be an easy road, but with all of the amazing strength from the athletes, support from their families, and guidance from volunteers, as a family of Special Olympics, we WILL make it there!